Marketing for Financial Services Essay Example | Topics and Well Written Essays - 1000 words

Marketing for Financial Services - Essay ExampleThis inquiry will begin with the statement that edge AlJazira has launched a new innovative Tomouh programme for a receding confederation thats the female Saudi students. Our innovative programme is customised to fulfill all banking and financial ineluctably of students. While studying in schools and colleges, immersed in the task of gaining knowledge for building a strong c arer, students fatiguet find any era left to fulfill your banking and investment deprivations, which our bank, the Bank AlJazira, has recognized thoroughly in time expoundicularly for our female students in Saudi Arabia. The need for developing the Tomouh programme has been entangle by the bank as our other products dont satisfy the time schedules of our Saudi students who are very busy and are unable to avail the benefits because of their involvement with scholarship pursuits at their schools and colleges. Students can vigorous imagine the frustration it may cause when the last date of submitting the fees expires because there are no coin available in their pockets. It could be due to their spendthrift nature or lack of managing their finances. Bank AlJazira is religious offering a customised programme i.e. Tomouh, which will serve all their instant financial needs. Tomouh 6oumou7 programme is formulated for our Saudi Youth between the age-group of 15-24 years old. They are our star customers availing the privileges of modern Islamic banking services offered by Bank AlJazira.We need to develop a selling strategy on this programme, the product and services of the programme. Students are our principal(a) marketing sources to know directly from them their response to our new product. We need to organize meetings with the female student community to acquaint them with the traits of the product such as uninterrupted access to the bank 24 hours a solar day without bunking classes It is possible two-ways either through with(pr edicate) our telephone banking services or our on military control services that students can access from anyplace whether in college, school, home or sitting and passing free time in the canteen. The best part of becoming a customer of Bank AlJazira female customers is that they can remain updated on each and both transaction and that too with total privacy and comfort of operation. Our marketing slogan should advertise our products compatibility with the Islamic Sharia Law (Bank AlJazira 2011). The Objective of the Marketing Plan for Financial Services The objective of our marketing plan is to know the response of the students, how they would react to our novel Tomouh programme as the idea of offering a providence account to the student community has not been availed by other financial organisations in Saudi Arabia. It means our Tomouh programme should not face competition from other financial companies. We should not delay our marketing tactics to impress upon students the need s of managing their financial portfolios and initiate our marketing programmes by meeting female students through seminars for creating awareness on opening saving accounts while studying in schools and colleges so that students take time to fulfill the account opening formalities as soon as possible. We should focus on the feature of customised services being offered to the Saudi students. How they can add or snap any functionality of holding a student saving account that also provides investment solutions to their saved money at Bank AlJazira. If students relish that their spendthrift nature holds them back from saving funds, they can simply deposit their cash in their saving accounts so that when they are in dire need of it, they can withdraw funds to fulfill that need. We need to plan our marketing strategy by allaying the fears in the minds of students that they wont be crossing the line of Islamic Sharia Law by opening a saving account in our bank. We should incline them tha t the purpose of the Bank AlJazira behind such an initiative is more social in nature by serving the