Ducati Or Harley Davidson Essay Example | Topics and Well Written Essays - 2500 words

Ducati Or Harley Davidson - Essay ExampleDucati is the manufacturer of expensive and high performance bicycles. The union is based in Italy and has been producing the racing-inspired motorcycles. It has repeatedly won the World Superbike Championship for decades. The phoner launched its first e-commerce activities in 2000, selling a new motorcycle model named MH900e through the internet. In 1996, the parent organization of Ducati was confronted with a financial crisis because of which 51% of stake of Ducati was interpreted over by Texas Pacific Group (TPG) and Deutsche Morgan Grenfell Capital (Leenen & Jelassi, 2005). Harley- Davidson is a US-based manufacturer of touring motorcycles and cruisers. The company offered motorcycles, accessories, apparel, spare separate and general merchandise. It was considered to be a very powerful manufacturer of motorcycles across the world. It was a strongly acknowledge brand which produced the most innovative designs and capabilities of developm ent (Leenen & Jelassi, 2005). ... The company is known for its high sales of its harvestings. In 2009, the companys sale of spare parts, accessories and apparel increased by 9.8% between 2000 and 2001. The brand was further leveraged with the work of the high performing and functional motorcycles. The Sport Touring model and the Monster Models are examples of motorcycles with high functional value. at that place were 92 Ducati stores across the world in 2002. The company had numerous retail outlets which helped the company gain understand over its network of distribution (Leenen & Jelassi, 2005). The company even sold its products over the internet while its monger network helped to deliver the motorcycles to the customers. On the other hand success of Harley Davidson lies in its attempt for understanding and analyzing the product and the market thoroughly. The executives were perfectly aware and focused about what the brand exactly represented. They know exactly how they could march the heart, mind and soul of the customers. One of the important aims of the company was to maintain a perfectly smooth descent with the companys dealers. There was a dramatic increase in the number of motorcycles produced by the company in 2001. In 2002, the figure witnessed a 10% rise. Another critical objective of the company was to rotate its already realized customer base of doctors, lawyers and CEOs. The companys main customers were the rich bikers of the urban areas. The companys product demands have been increasing at a fast rate and it has been successfully keeping up with its attempt to grow its earnings faster than its revenues. The company also successfully established 1300 dealer outlets