The Behavior of the Marketer Both Before and After the Purchase Research Paper

The Behavior of the Marketer some(prenominal)(prenominal) Before and After the Purchase - Research Paper ExamplePurchasing was not a rangy task around two-three decades before. The only thing the consumers thought before get a product early was about the necessity of the product and the financial abilities of the consumer. But at present, the consumer needs and the behaviours have changed a lot. The living,g standards and the levels be changed a lot and based on that the consumer behaviours also changed. Moreover, the competition is so stiff nowadays that even up for a particular product, dozens of options are available for the consumers. Because of this increased availability of different brands of products, consumers are more than selective nowadays. They compare the features of a product with competing products before taking their buy decisions. Marketers found it extremely uncorrectable to convince the reliable consumers. Current Consumers consider so many factors befo re making a purchasing decision. Two of my neighbours recently purchased two cars from different suppliers. I have interviewed them to learn more about the current trends in the consumer behaviours before the purchasing. I have asked the same questions to both of them their responses taken as the base for composition this paper. For convenience, I call them consumer A and consumer B in this paper. Consume,r A was richer and more educated than Consumer B. Moreover, consumer A was working in the city as a system analyst in a multinational guild whereas consumer B was a teacher in a rural school. For convenience, I have used the responses of both the consumers to each question alternatively to get a good comparison about the different purchasing behaviours of people.